The Facebook Marketing Bible
The Leading Resource for Marketing and Advertising on Facebook
What’s Inside The Facebook Marketing Bible?
Strategies
Innovative strategies for maximizing impressions, social reach and conversions. We focus on achieving real business objectives through Facebook marketing and advertising.
Expert Insights
Learn from the best in the business. Top experts sharing exclusive secrets that you won’t find on blogs or question and answer sites.
Case Studies
Understand and analyze the the competition, and learn from the past successes and failures of large and small companies.
Technical How-To
Whether you’re installing social plugins on your website to building an Open Graph application, we guide you through the process step-by-step.
The Hacker Approach
Learn to use small experiments to refine and rethink your target audience, marketing content and priorities.
Provider Comparisons
Comparisons and contact information for advertising optimization services, social media agencies, SaaS solutions, and more.
We Teach You How To
Demonstrate ROI
Learn how to demonstrate results and return on investment, so that you can prove to clients and colleagues that Facebook is an important part of your marketing and advertising strategy.
Increase Conversions
Generate successful calls to actions both inside and outside of Facebook – use Facebook to sell products online, grow your mailing list, share branded content, increase event attendance and more.
Maximize Ad Spend
Take full advantage of targeting options and optimization techniques to lower CPC/CPM costs, increase click-through-rates, and get more bang for your buck.
Integrate With Facebook
Build websites with deep Facebook integration, and learn how to implement social plugins like Facebook Comments, the Recommendations Bar, and Facebook Login.
Get More From Facebook Pages
Go beyond acquiring likes and develop a loyal fanbase by sharing stories to your page’s timeline, and maximize the reach of your stories by understanding EdgeRank.
Stay Ahead of The Curve
Prepare for upcoming changes to Facebook’s marketing and advertising channels and become an early-adopter of new and upcoming ways to reach users.
Recommended By:
“The Facebook Marketing Bible and Inside Facebook are my lifelines! As the head of social media for my company, I rely on it to keep me up to date on what’s going on with Facebook. Complete dependency!”
Katia S. Adams, Interactive Marketing, 1-800-Flowers.com
“The Facebook Marketing Bible has helped bring our attention to a number of things sooner than we would found them on our own. We visit Inside Facebook every day.”
Scott Lantz, Associate Producer, PopCap Games
From Inside Network, the creators of:
Inside Facebook
The leading source of news and analysis on Facebook’s global growth, corporate developments, and product innovations.
Appdata
Independent, Accurate Application Metrics and Trends for Facebook and iOS Apps
PageData
Independent, Accurate Facebook Page Metrics and Trends.
Inside Social Games
The leading source of news and analysis on the convergence of games and social platforms.
Inside Mobile Apps
The leading source of news and analysis of mobile platforms, social applications, and monetization for developers and marketers.