Ad Types

Facebook Ad Types

Last updated July 24, 2012

There are three main types of ads that can be purchased through the Self-Serve Ad Tool. These ads are called Marketplace Ads, Sponsored Stories and Page Post Ads.

Marketplace Ads act asymmetrically, prompting users with a lot of information about the brand and are more traditional in terms of online display ads. Sponsored Stories highlight a user’s friend activity as it relates to a page or an app. Page Post Ads take the content that is on your Facebook Page and makes it an ad in the right column designated for ads.

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