It has been reported that nearly 40% of Facebook users are mobile app users. With the Facebook adapting to mobile, it has introduced new ways to buy ads that show up in its mobile applications and reach this emerging audience.
This article will walk you through the different mobile ads that can be purchased and how you can use targeting options to reach people most likely to click your ads on mobile.
With no ad column available on mobile applications, mobile ads are ads that will appear in the news feed. These can appear as Sponsored Stories or Page Post Ads. Marketplace Ads are not yet available on mobile. However, you can also purchase Promoted Posts to appear in more fans’ news feeds.
Facebook has also implemented targeting options for advertisers looking to market mobile apps. These targeting options allow you to market to specific audiences, using the details of which mobile device they use to access Facebook.