Sponsored Stories and Custom Audiences drive daily deal sales for LivingSocial
Daily deals site LivingSocial worked with Facebook ads company Ampush to run Domain Sponsored Stories with Custom Audience targeting to achieve 58 percent return on investment. The campaign resulted in 60 percent lower costs per action than other LivingSocial campaigns that were run by other Facebook Preferred Marketing Developers at the same time. Ampush says the combination of Domain Sponsored [...]
continue