Sponsored Stories

Integrated Facebook Marketing: Combining Pages, Apps, Ads and Sponsored Stories to Gain Fans

Businesses can market themselves by separately using Facebook Page posts, applications, traditional Facebook ads, and Facebook’s new social ad unit Sponsored Stories. For maximum impact, though, they can be combined to run “integrated marketing campaigns” designed to get users to take an action such as Liking your Page that benefits your business and triggers additional exposure for your Page through news feed stories and Sponsored Stories.

Integrated Facebook marketing campaigns use multiple owned and paid Facebook marketing channels to drive completions of a call to action that triggers exposure through earned marketing channels. Here we’ll walk-through how to execute an integrated Facebook marketing campaign designed to gain Likes for your Page.


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