Case Study: Scaling Facebook Ads for Daily Deals – AdParlor & Groupon
Guest post from Hussein Fazal, CEO of AdParlor
Given the sheer number of deals that Groupon has live at any given time, it was looking for a way to get the right deal in front of the right person at the right time. At AdParlor, we employed a very technical and scalable approach to achieve this. We integrated with Groupon’s daily deal API to pull deal details as they went live at midnight in the local time zone of each city. As a new deal goes live, we instantly process the deal information and create a new set of Facebook Ads. We map the category of the deal itself to specific interests in Facebook to make sure the deal will be relevant to the person it is presented to.