What Types of Conversions Should You Track?
Facebook has enabled marketers to track the actions a user takes when they click an ad. This can be something such as email signups, registrations, checkouts, key page views or anything a marketer would like to track. There is a lot of flexibility here.
By tracking the right things, you will be able to paint the best picture as to how your ads are performing and how users are engaging with your site after clicking the ads. Tracking the right conversions will provide you deeper understanding of what type of impressions you are making on your audience. It can help you better measure the effect of your ads than Facebook’s pre-assigned analytics such as Clicks or Click Through Rate (CTR).
This article will cover what type of conversions you should track with your ads to best understand the performance of your ads. Facebook provides a few default conversions, but you can also customize these to track pretty much any action that a user may take on your page. You just have to attach the code to the resulting page.
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What to Do if You Encounter a Bug in Facebook’s Ad Tool
If you are using the Power Editor, you will sometimes run into a bug that may put a hold on being able to access your ads or prevent you from running them. This article will provide guidance on what to do when you run into a problem with the ad tool.
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How to Use Facebook’s New Conversion Tracking Tool
Facebook’s new conversion tracking tool is now available for ads globally. The tool helps advertisers track how successful their ads are converting into sales or other conversion events.
This article will look at how you can get started using this tool. If you are running Facebook ads, it is almost a no-brainer to use the tool to help track your sales and conversions.
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Facebook Ads: Understanding Conversion Rates & Funnel Data
In early May 2011, Facebook’s Ad Manager began showing several new types of data that can help advertisers — if they know how to use them.
Post-impression conversion data about what kind of social actions have been taken within 24 hours of a user seeing an ad. By optimizing for these “connections”, as they’re called by the Ad Manager, rather than cost per thousand impressions (CPM) or cost per click (CPC), Facebook advertisers can better ensure their ads are generating a return on investment. Facebook provides data on an ad’s reach, or how many unique users of a targeted audience see an ad, in the data charts and the audience funnel. It also shows the frequency of a given ad, denoting the average number of times each person you reach saw your ad.
Here we’ll explain strategies for creating and tracking ad campaigns that produce high social action conversion rates, explain how to control your reach, and walk-through using frequency to recognize when to rotate ad creative.
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