5. Age Targeting
Facebook gives advertisers the power to reach users within any age range, from 13 to 64. This is an important way for advertisers to make sure they’re reaching their target audience. Although you might think the vast majority of Facebook users are under 25, most are actually over 25 – and the number of older users on Facebook has been growing dramatically this year. This means new opportunities exist for advertisers wanting to reach older users, who on average have larger disposable incomes.