Gender Targeting on Facebook – Does it work?
The percentage of women on Facebook outnumber the men, 58 percent to 42 percent. With a much larger community of women compared to men, some would think that their ad spend should be focused on women. However, some studies have suggested the opposite.
This article will look at how you can use the Gender Targeting tool to help you with ads for all genders. By adopting a proper strategy, you can maximize Facebook ad spend to ensure proper returns.