Facebook App Center

Facebook’s App Center is a personalized section of the desktop and mobile site to help users discover new apps on Facebook, mobile and the web. It focuses on surfacing high quality apps that users are likely to be interested in based on other apps they’ve tried and what their friends use.

Facebook has recently introduced the App Center which looks to drive mobile app installs by sending notifications through a desktop. You can buy ads directing to App Center pages, but they must be done manually as an External URL. This article will walk you through creating a Facebook Ad leading to an App Center page.