Using Facebook to Build an Email List
Marketers interested in reaching more customers on Facebook can now do so with the introduction of email targeting tools such as Custom Audience Targeting and Lookalike Audiences. With these tools marketers are able to reach and connect with people that similar to their existing audience or reacquaint with estranged customers. The first step to targeting by email address is to collect email address from interested parties. There are a number of strategies to collect these email addresses through Facebook marketing.
Are Facebook Offers Right For You? Checklist
Businesses pages with more than 100 Likes can run Facebook Offers for a small fee.
While Offers were free when they first rolled out, now page owners must pay a minimum of $5 if they want to create a Facebook Offer. You are not charged by the number of claims, just for the initial creation and reach. If you pay more, Facebook will agree to show your offer to more people.
Creative Uses of Facebook Offers
Facebook Offers is a great way to encourage engagement with your page and increase sales of a product. Of course, it should be used with caution and your business should not be taking a loss on these offers. There are many creative ways to use Facebook Offers to create a following and increase audiences.
How-to: Create a Facebook Offer
Facebook has now made Offers available to all pages with more than 400 fans for a small fee. Facebook requires businesses to pay at least $5 minimum to run offers.
To begin, visit the page publisher (seen below) and find the “Offer” icon: