Open Graph Protocol



Case Study: Open Graph Actions

Facebook Open Graph is often associated with frictionless sharing apps like Spotify or Washington Post Social Reader, but any application can use this protocol to amplify the reach of its user actions. So far, though, few in the marketing industry have taken full advantage of the new paid and earned media opportunities Open Graph offers.

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Crossplatform Development: Q&A with Kai Bolik, CEO of GameDuell

When developing Facebook apps, it is important to take into account which type of screens users are using. More people than ever are using mobile devices to use Facebook as well as other apps. Many mobile apps use Facebook to login. Games like SongPop allow for users to play on their mobile phones as well as on desktop.

Creating a cross-platform application allows people to use it on both Facebook.com and on their phones. This type of development can lengthen the overall development time, but could be beneficial to the most amount of users. However, there are some limitations.

We took the time to talk with Kai Bolik, CEO and co-founder of leading cross-platform social game community GameDuell. GameDuell offers social games services and more than 70 social casual games that are available on its own branded website, social networking sites such as Facebook and Google+, and mobile platforms such as Android and iOS.

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Facebook wants Open Graph language to ‘feel natural,’ represent actual behavior

This post originally appeared on sister news blog Inside Facebook.

Facebook’s Chris Maliwat advised marketers and developers to build Open Graph apps that help people share “authentic” stories using “natural language.”

Speaking at the Extole Social Advocacy Summit, Maliwat, who leads strategic partner development among the commerce vertical, explained that with Open Graph, marketers and developers can take the actions that people do on and offline and make them “structured and sponsorable.”

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Putting Into Practice: Facebook Open Graph

Facebook Open Graph is a framework that connects anything and everything in any way you want; but with this power, comes responsibility.

Marketers must remember that people go to Facebook to interact with their friends, not to be bombarded with marketing campaigns. While brand marketers spend time and marketing dollars to raise awareness for their brands by posting to Facebook, they often overlook the fact that social is about the conversation.

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How to get more value out of Facebook promotions by integrating Open Graph

Facebook Open Graph is often associated with frictionless sharing apps like Spotify or Washington Post Social Reader, but any application can use this protocol to amplify the reach of its user actions. So far, though, few in the marketing industry have taken full advantage of the new paid and earned media opportunities Open Graph offers.

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What is Open Graph?

Facebook has released this video to help explain the properties of the Facebook Open Graph. This video is a great resource that provides clarity of the Open Graph.

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How Marketers Can Use Open Graph

Ad agency DDB New York developed an alternative to Facebook’s Like button called which publishers can embed on their sites and users can click to show support for a cause. MTV is already using the button on its website for social activism and the effort has gotten coverage from a number of industry blogs and publications.

It’s a great idea, but the campaign is missing something: Open Graph integration.

Here we’ll explain what Open Graph is and explore how DDB could benefit from implementing it, so that marketers can get an idea how Facebook can be applied to campaigns in ways beyond fan pages and ads to generate Likes.

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Asking for Open Graph app permissions: Involver shares best practices following success of Ad Meter campaign

Social marketing platform Involver found that integrating Open Graph to let users share their app activity with friends led to a 20 percent viral boost for the USA Today Ad Meter application.

The app, which presented users with a number of Super Bowl commercials to watch and rate, asked for permissions up front and then shared users’ actions seamlessly, rather than disrupting the experience with frequent prompts to share. The Ad Meter, which was the first large-scale marketing campaign to use this new type of sharing, had 11 percent of users opt in and authorize Open Graph publishing. Even with a small proportion of users enabling automatic sharing, the app significantly increased its reach.

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Facebook CTO Bret Taylor Discusses the Open Graph

Note: This interview was originally published in September of 2010.

By mid-May 2010, Facebook announced that over 100,000 sites had implemented one of these five social plugins. Together with other Facebook API implementations (previously known as Facebook Connect before the company retired the “Connect” brand name), more than 250,000 sites are now using Facebook APIs.

We sat down with Facebook CTO Bret Taylor to talk about Facebook’s vision for the future of the Facebook Platform, and how it’s affecting everything the company is doing.

Taylor shared his thoughts on the state of the Open Graph Protocol, and Facebook’s long term Platform vision as it relates to mobile and regional growth.

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Also From Inside Network: AppData | PageData | Inside Facebook | Inside Virtual Goods | Inside Social Games | Inside Mobile Apps


 
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