What is a Preferred Marketing Developer?
A Preferred Marketing Developer is a developer that builds tools that seek to make social marketing easier and more effective. To be part of the Preferred Marketing Developer Program, a developer must earn a PMD badge from Facebook by displaying inventive capabilities that help marketers scale and achieve efficiency, and which extend measurably beyond the functionality of Facebook’s native tools. The badge can expire and must be renewed by Facebook as developers meet ongoing standards.
The best features of the Nike+ Timeline integration and how marketers should apply them to their own apps
Nike has Facebook Timeline integration for the Nike+ Running app for iOS and Android.
With the app, users can share their runs and track their progress on Facebook, but Nike has added several features that distinguish it from other workout apps. It also serves as an example for how other apps can implement Open Graph in a way that makes users want to share more of their activity. Here are some of the highlights of Nike+ Running and what other marketers could take away from the integration.