Understanding EdgeRank

Last updated July 9, 2012

Facebook determines which users to display content to using relevancy algorithms that rank content according to its affinity to a given user. This is commonly referred to as EdgeRank – the name is derived from graph database terminology, in which an edge refers to any relationship between two nodes. The algorithm ranks the strength of these edges, and the result is that only the strongest edges generate stories in the user’s News Feed.

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