Facebook “Insights” Metrics Dashboard for Page Managers

Last updated June 29, 2012

Facebook Insights, the free metrics dashboard and analytics tool for Facebook Pages, provides Page administrators with visibility into how their posts and content are engaging fans.

Insights will allow you to:

  1. Track and analyze new and lifetime Likes for your Page
  2. Monitor your Page’s active users
  3. Measure your Page’s engagement and viral reach
  4. View the user demographics for your Page, including gender, age and location
  5. See which Page Posts receive the most engagement
  6. Gauge the numbers of users unsubscribing from your Page (and take appropriate action)

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