Case Study: E-Commerce from Within Facebook Tab Applications
Brands can use ecommerce storefront apps to sell products directly from their Facebook Pages. Some apps allow customers to checkout without having to leave Facebook, while others let them complete the transaction on a brand’s website. Brands can direct users away from their Page to a dedicated Facebook canvas app hosting a full-featured store, or they can simply use a Page tab app as a landing page for their website’s store.
Here we’ll showcase how five brands using five different apps approach ecommerce on Facebook. We’ll also outline some best practices such as providing buttons for sharing products and Liking your Page, using a compelling landing tab to draw users into your store, and offering a variety of payment methods.
Case Study: The Adobe Students Campaign
As more marketers evaluate the Facebook marketing landscape, new data from a recent Adobe educational software awareness campaign sheds light on Facebook Page campaign performance.
Adobe created a game called “Real or Fake” on their Facebook Page that challenged users to determine whether a photo was real or edited with Adobe’s flagship Photoshop product. At the end of the game, users were presented with information about student editions of Adobe Software and 3 calls to action: 1) “Buy Now”, 2) “Play Again” and 3) “Share” the game with others. The game was up for one month, and supported by a Facebook Social Ads buy.