Facebook Platform

Facebook Home: What Marketers Can Expect

Facebook has introduced new, robust Android experience called Home, which establishes users’ friends as the focus of their mobile devices. Though it will only be available for select Android devices at first, it will roll out to others through Google Play.

The sleek user experience deeply integrates Facebook’s normal functions such as browsing News Feed, messaging, image sharing and receiving notifications. This article will discuss what to expect from a marketing perspective.


Built-in Follow

In addition to the Built-In Like feature, Facebook has launched the Built-In Follow option for Open Graph applications. With so many different apps offering Facebook integration, the follow action makes it easier to keep tabs on the stories people tell from within an app in their News Feed, Timeline and through the notifications channel. This [...]


Built-in Like

The Facebook Like button has been a way to easily share content on the web. However, mobile applications have not been able to integrate into this functionality. Facebook has recently announced that the Like button is now available as a built in Open Graph action for mobile applications. Developers can now design how Like, as [...]


A Perspective on Branded Facebook Apps

In an Adweek column, Digital Editor Brian Morrissey fired a shot across the bow of branded Facebook applications as a viable Facebook marketing tactic.

Calling sponsored apps “the newest brand graveyard,” Morrissey pointed out that several applications built for big brands like Nike, Ford, Microsoft, and Fedex that have not gained lasting traction. Says Morrissey:


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