Facebook Pages

2012: A focus on telling stories, not just sharing content

Last updated March 14, 2012

To understand the future of Facebook Pages, let’s first take a look at their history:

Throughout 2009 and 2010, Facebook pushed to get both large and small businesses and organizations to create and maintain Pages.

In 2011, the company pushed Page owners to focus on sharing rich and engaging content with users via their Pages, and pay to promote this content using a new advertising format called Sponsored Stories. This pushed marketers to focus on creating and curating content, and move away from a pushier advertising orientation.

With its introduction of Timeline for Pages in 2012,

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