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Case Study: Levi’s Facebook Efforts Power Offline Fader Fort Marketing Campaign

Last updated March 15, 2012

About Levi’s

Levi Strauss & Co. is one of the world’s largest global apparel brands. Levi Strauss & Co. is a
publicly traded company that runs four major sub-brands:

  • Levi’s
  • Dockers
  • Signature by Levi Strauss & Co.
  • Denizen

In early 2010, the Levi’s brand division of Levi Strauss & Co. began a significant initiative to
reach its customers through Facebook by using the site’s brand marketing features to drive
online traffic and attention toward an offline promotion it was pursuing at South by Southwest
Music (SXSW), a popular music, entertainment, and technology conference held in Austin,

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