Open Graph Protocol

Asking for Open Graph app permissions: Involver shares best practices following success of Ad Meter campaign

Last updated October 12, 2012

Social marketing platform Involver found that integrating Open Graph to let users share their app activity with friends led to a 20 percent viral boost for the USA Today Ad Meter application.

The app, which presented users with a number of Super Bowl commercials to watch and rate, asked for permissions up front and then shared users’ actions seamlessly, rather than disrupting the experience with frequent prompts to share. The Ad Meter, which was the first large-scale marketing campaign to use this new type of sharing, had 11 percent of users opt in and authorize Open Graph publishing. Even with a small proportion of users enabling automatic sharing, the app significantly increased its reach.

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