As more marketers evaluate the Facebook marketing landscape, new data from a recent Adobe educational software awareness campaign sheds light on Facebook Page campaign performance.

Adobe created a game called “Real or Fake” on their Facebook Page that challenged users to determine whether a photo was real or edited with Adobe’s flagship Photoshop product. At the end of the game, users were presented with information about student editions of Adobe Software and 3 calls to action: 1) “Buy Now”, 2) “Play Again” and 3) “Share” the game with others. The game was up for one month, and supported by a Facebook Social Ads buy.

The results?

"> As more marketers evaluate the Facebook marketing landscape, new data from a recent Adobe educational software awareness campaign sheds light on Facebook Page campaign performance.

Adobe created a game called “Real or Fake” on their Facebook Page that challenged users to determine whether a photo was real or edited with Adobe’s flagship Photoshop product. At the end of the game, users were presented with information about student editions of Adobe Software and 3 calls to action: 1) “Buy Now”, 2) “Play Again” and 3) “Share” the game with others. The game was up for one month, and supported by a Facebook Social Ads buy.

The results?

"> Case Study: The Adobe Students Campaign | Facebook Marketing Bible

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Case Study: The Adobe Students Campaign

Last updated March 15, 2012

As more marketers evaluate the Facebook marketing landscape, new data from a recent Adobe educational software awareness campaign sheds light on Facebook Page campaign performance.

Adobe created a game called “Real or Fake” on their Facebook Page that challenged users to determine whether a photo was real or edited with Adobe’s flagship Photoshop product. At the end of the game, users were presented with information about student editions of Adobe Software and 3 calls to action: 1) “Buy Now”, 2) “Play Again” and 3) “Share” the game with others. The game was up for one month, and supported by a Facebook Social Ads buy.

The results?


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