Driving with your eyes closed: Why everyone from the intern to the CEO needs actionable data to succeed.

Last updated September 8, 2012

Facebook analytics didn’t used to be important, but they are now.

In the early years of Facebook Pages, interns, new hires, and whoever was young and tech savvy managed brands’ social presence. They trusted their instincts about what was working and might work, and others rarely asked for reporting or accountability – sometimes the CEO or client would ask about how many Likes their Page had, but that was about it.

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