Tab Applications

Case Study: E-Commerce from Within Facebook Tab Applications

Last updated March 15, 2012

Brands can use ecommerce storefront apps to sell products directly from their Facebook Pages. Some apps allow customers to checkout without having to leave Facebook, while others let them complete the transaction on a brand’s website. Brands can direct users away from their Page to a dedicated Facebook canvas app hosting a full-featured store, or they can simply use a Page tab app as a landing page for their website’s store.

Here we’ll showcase how five brands using five different apps approach ecommerce on Facebook. We’ll also outline some best practices such as providing buttons for sharing products and Liking your Page, using a compelling landing tab to draw users into your store, and offering a variety of payment methods.

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