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Facebook Engagement Tactics: A Subject Analysis that Will Help You Discover Emotional Triggers

Last updated July 30, 2012

This is a Guest Post from Doug Schumacher, Co-Founder of content strategy tool Zuum. This article originally appeared on ContentMarketingInstitue.com.

What will improve a Facebook page’s engagement rates? It’s something most content marketers spend a lot of time thinking about, because knowing this information enables them to activate the community, adding to the page’s value. And evaluating social media properties is an inevitability in this industry.


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