Open Graph Protocol

Facebook wants Open Graph language to ‘feel natural,’ represent actual behavior

Last updated October 23, 2012

This post originally appeared on sister news blog Inside Facebook.

Facebook’s Chris Maliwat advised marketers and developers to build Open Graph apps that help people share “authentic” stories using “natural language.”

Speaking at the Extole Social Advocacy Summit, Maliwat, who leads strategic partner development among the commerce vertical, explained that with Open Graph, marketers and developers can take the actions that people do on and offline and make them “structured and sponsorable.”

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