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From Keyword Targeting to People Targeting: Understanding Performance Advertising with Facebook’s Tim Kendall

Last updated July 10, 2012

In order to gain a deeper understanding of how Facebook sees its performance advertising business, we sat down with Tim Kendall, Facebook’s Director of Monetization and performance advertising head. Below, Tim shares his thoughts with us on Facebook’s positioning of performance ads in the marketplace, how performance advertisers are succeeding using Facebook’s solutions, and what messages about Facebook’s performance advertising opportunity are resonating with agencies today.


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