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How Facebook on Mobile is “Closer to TV”

Last updated September 28, 2012

In an on-stage interview earlier this month, Mark Zuckerberg described advertising on mobile as “closer to TV than desktop.” He also said traditional Facebook ads as we know them are not possible on mobile.

As Facebook shifts more focus toward its mobile iterations, there are different steps the service can take to become “more like TV.” However, there are already similarities between the two mediums. This article will look at how Facebook on mobile is already like TV and how it is different from desktop.


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