Open Graph Protocol

How Marketers Can Use Open Graph

Last updated June 4, 2012

Ad agency DDB New York developed an alternative to Facebook’s Like button called which publishers can embed on their sites and users can click to show support for a cause. MTV is already using the button on its website for social activism and the effort has gotten coverage from a number of industry blogs and publications.

It’s a great idea, but the campaign is missing something: Open Graph integration.

Here we’ll explain what Open Graph is and explore how DDB could benefit from implementing it, so that marketers can get an idea how Facebook can be applied to campaigns in ways beyond fan pages and ads to generate Likes.

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