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How One Non-Profit Raised $14+ Million through Facebook

Last updated September 18, 2012

Movember launches a global movement every November to raise awareness around men’s health issues, specifically prostate and testicular cancer initiatives. Men start Movember 1st (November 1st) clean-shaven and for the rest of the month, seek out sponsorship for their Mo-growing efforts. Participants and supporters raise awareness during the campaign by prompting private and public conversation around men’s health issues.

www.facebook.com/movemberusa

In 2011, Movember used Facebook to drive awareness around and raise more than $14 million USD for global men’s health issues, specifically prostate and testicular cancer initiatives.


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