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How Search Marketers are Reaching Local Customers on Facebook

Last updated March 15, 2012

As Facebook’s audience continues to grow, more marketing agencies that have traditionally focused on search are beginning to experiment with Facebook. Inside Facebook spoke with Devin Davis, the Director of Marketing at G5 Search Marketing, a search agency that focuses primarily on the local market in the US. Below, Devin compares his experience on Facebook to SEM and shares examples of campaign tactics that have performed well on Facebook.

Could you give a quick summary of the type of clients G5 works with and the types of campaigns you run?

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