About Bonobos

Bonobos, Inc. is a rapidly growing designer and retailer of higher-end, hand-made pants targeting “discerning men… ready to upgrade” their style.

While many small to medium sized retailers drive a large portion of their sales through search marketing, many are beginning to experiment with different marketing channels inside Facebook to reach new customers.

We spoke with Dave Eisenberg, VP of Marketing at Bonobos, on reaching the right target demographic via Facebook, and asked him to share his perspective on how the Facebook advertising market has changed over recent months.

The Interview

Could you give us a little background on your experience with Bonobos on Facebook?

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About Bonobos

Bonobos, Inc. is a rapidly growing designer and retailer of higher-end, hand-made pants targeting “discerning men… ready to upgrade” their style.

While many small to medium sized retailers drive a large portion of their sales through search marketing, many are beginning to experiment with different marketing channels inside Facebook to reach new customers.

We spoke with Dave Eisenberg, VP of Marketing at Bonobos, on reaching the right target demographic via Facebook, and asked him to share his perspective on how the Facebook advertising market has changed over recent months.

The Interview

Could you give us a little background on your experience with Bonobos on Facebook?

"> Interview: How Specialty Brand Bonobos Drives Sales on Facebook | Facebook Marketing Bible

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Interview: How Specialty Brand Bonobos Drives Sales on Facebook

Last updated March 15, 2012

About Bonobos

Bonobos, Inc. is a rapidly growing designer and retailer of higher-end, hand-made pants targeting “discerning men… ready to upgrade” their style.

While many small to medium sized retailers drive a large portion of their sales through search marketing, many are beginning to experiment with different marketing channels inside Facebook to reach new customers.

We spoke with Dave Eisenberg, VP of Marketing at Bonobos, on reaching the right target demographic via Facebook, and asked him to share his perspective on how the Facebook advertising market has changed over recent months.

The Interview

Could you give us a little background on your experience with Bonobos on Facebook?


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