Open Graph Protocol

Putting Into Practice: Facebook Open Graph

Last updated October 12, 2012

Facebook Open Graph is a framework that connects anything and everything in any way you want; but with this power, comes responsibility.

Marketers must remember that people go to Facebook to interact with their friends, not to be bombarded with marketing campaigns. While brand marketers spend time and marketing dollars to raise awareness for their brands by posting to Facebook, they often overlook the fact that social is about the conversation.

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