Facebook Ads

Survey suggests Facebook advertising benchmarks: $0.80 CPC, 0.041 percent CTR

Last updated June 11, 2012

Facebook advertisers see an average cost per click of $0.80 and average clickthrough rate of 0.041 percent, according to a survey released today by Social Fresh.

The survey of 347 advertisers found that respondents who worked for an agency had higher average CTR than vendors and marketers who worked directly for brands. Advertisers who promoted content on Facebook saw higher CTR and lower CPC than those who drove traffic to third-party sites. This information can help other marketers benchmark their own Facebook ad performance.

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