Insights: Organic vs Paid vs Viral

Last updated November 9, 2012

If you look at your Insights or Page Posts, you may have noticed three different classifications regarding how people see your content. For total reach there are three categories are Organic, Paid and Viral. For Page Posts, there are only Organic and Viral. These classifications are separated by a number factors including page likes, EdgeRank and ad purchases (as well as Promoted Posts).

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