Facebook Graph Search



How marketers can use Facebook’s Graph Search to understand consumers

Last updated February 15, 2013

Facebook’s new search product gives marketers a powerful new tool to understand their fans and customers.

Graph Search allows users to conduct complex queries about people, places, photos and interests. It begins to open up the wealth of data stored in Facebook and make it accessible to everyday users. Businesses can use this information to conduct market research about their existing fans and potential customers.


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