Open Graph Protocol

The best features of the Nike+ Timeline integration and how marketers should apply them to their own apps

Last updated October 22, 2012

Nike has Facebook Timeline integration for the Nike+ Running app for iOS and Android.

With the app, users can share their runs and track their progress on Facebook, but Nike has added several features that distinguish it from other workout apps. It also serves as an example for how other apps can implement Open Graph in a way that makes users want to share more of their activity. Here are some of the highlights of Nike+ Running and what other marketers could take away from the integration.

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