This article originally appeared on the Ampush blog. Ampush helps enterprises leverage the social graph for marketing success. Ampush is part of the Facebook Preferred Marketing Developer program.
While you already know integrating your mobile app with Facebook’s SDK allows you to reach millions of new potential users–the question is how do you effectively market the app for installs?
Here at Ampush we have managed millions of mobile app install ad impressions, and through hard-earned experience learned a few things along the way. We would like to save you the trouble of figuring out what works (and what doesn’t) so that you can take full advantage of the Facebook Ads API in order to promote your app. With the potential to engage over one billion users and countless competing apps, you should not waste time and your limited marketing budget trying to figure out the best way to gain installs.
The easiest way to avoid the learning curve is to reach out to a Facebook Preferred Marketing Developer such as us; however, some companies prefer to handle their digital marketing in-house. For those do-it-yourselfers we have created this guide with 10 key things to remember in order to optimize the promotion of an app on Facebook.