With the introduction of Timeline and Cover Photos, brands and marketers have adjusted their pages to match the visually stimulating layout. Acting almost as an internet billboard, Cover Photos take up a substantial amount of screen real estate. For more information about about selecting a great Cover Photo, refer to our article.
Some brands that have utilized their cover photos to connect with their audiences are Dunkin Donuts, Oreo, and the card game Uno. “Fan of the Week” type of promotions are a simple and visual way to highlight fans and keep a Cover Photo fresh. It is drives social engagement and does not significant technical prowess.