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Understanding Reach Reduction

Last updated December 10, 2012

Due to Facebook’s recent efforts to decrease false likes from fake accounts, some page managers have noticed that their reach has gone down significantly. Though it may seem that your page’s reach has taken a big hit from these changes, there are ways to rectify the situation.

Just because your page’s reach has fallen, it could be seen as a positive for many marketers. Instead of appealing to fake accounts, your page’s reach can now be seen as real leads and potential buyers. This article will look at ways to see how your reach has been affected by these changes and what you can do in response.


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