Custom Audiences

Using Custom Audiences to Strategically Target Customers

Last updated February 19, 2013

With Facebook’s Custom Audience Targeting tool, Facebook makes it possible for advertisers to target people by email address, phone number or Facebook user ID. This is a powerful tool when it comes to retargeting audiences and building upon an already established relationship with customers and your community. The tool is great for large companies with large client databases, but may not have a huge Facebook audience yet. This article will look at a some things to do to get the most out of the Custom Audiences tool.

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