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What Facebook Means by the 20% Rule for Cover Photos, News Feed Posts

Last updated February 15, 2013

Facebook has changed its policy regarding text overlay on pages’ cover photos and news feed ads, limiting text to only 20 percent of an image.

Facebook previously had policy in place restricting “calls to action” and “price and purchase information” to prevent advertisers from sharing images that looked more like traditional banner ads. Now the social network will allow calls to action in news feed ads and promoted posts as long as the text takes up less than 20 percent of the area of the image.



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