Like Button

Facebook’s Like button can help a variety of sites forge communication channels with their visitors and generate referral traffic from Facebook. We’ve previously published a Like button style guide for choosing between the various Like button formats, and a walk-through of how to pick the Open Graph meta tags that will maximize the lifetime value of your Like buttons. In the third installment of this series on using the Like button, we’ll look at examples of what kinds of content sites can add Like buttons to and what types of posts to publish to those who click these buttons.

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