Ad Types



Facebook Ad Types

Last updated July 24, 2012

There are three main types of ads that can be purchased through the Self-Serve Ad Tool. These ads are called Marketplace Ads, Sponsored Stories and Page Post Ads.

Marketplace Ads act asymmetrically, prompting users with a lot of information about the brand and are more traditional in terms of online display ads. Sponsored Stories highlight a user’s friend activity as it relates to a page or an app. Page Post Ads take the content that is on your Facebook Page and makes it an ad in the right column designated for ads.


To continue reading, login or subscribe to the Facebook Marketing Bible.


Also From Inside Network: AppData | PageData | Inside Facebook | Inside Virtual Goods | Inside Social Games | Inside Mobile Apps


 
home | site map | advertising/sponsorships | about us | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions about | terms of use | privacy policy Mediabistro Inc. call (212) 389-2000 or email us