Facebook Offers

Businesses on Facebook invested in Premium Ads have the opportunity to take advantage of yet another type of marketing to reach Facebook users called Offers. Offers are a new story type that allow page owners to post coupons that users can collect from News Feed or ad units. Currently, pages do not have access to the feature unless they are working with the social network as a premium advertiser. Facebook has said that eventually any business with a page will be able to run an offer, though the company has made no indication of how soon Offers will be globally available.

---