The Facebook Marketing Bible Blog

New Strategy: Post Targeting by Language and Location

February 28, 2012
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You’re likely already aware of the rich targeting options available within Facebook’s Self-Serve Ad Tool, but did you know that when you make a post to a Facebook Page, you can select a target audience by both language and location?

Most community managers and marketers aren’t aware of this functionality, which NPR recently used to quadruple engagement on their page, by posting local content to users in Seattle. In our latest post, we break down how to target Facebook Page posts by language and location, so that you can reach your desired target audience with language-specific or location-specific content.


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