Over the course of the past three years, we’ve seen a tremendous amount of innovation on the Facebook Platform. Thousands of new applications are built every year, and many of them have grown into successful, and in several cases, quite large, businesses. At the same time, the number of advertisers finding and engaging with customers on Facebook continues to grow
But is this what Facebook envisioned when it launched the Platform three years ago? Where will the Platform and advertising ecosystems go next? As Facebook crosses $1 billion in revenues this year, Facebook’s product and policy decisions are having ever increasing impact on developers, advertisers, and media companies around the world.
Facebook is becoming one of the great Internet companies of our time, yet many complex challenges still lie ahead. Whereas many companies have tried to emulate Facebook’s success, or challenge it in one geography or another, Facebook has proven that the core asset on which all of its services are built — the social graph — is much more defensible and powerful than many others once anticipated. Where will Facebook go next?
The Facebook Global Monitor tracks Facebook’s international metrics for marketers, developers, and analysts to spot trends and opportunities. This report provides vital insight to media industry executives, global marketing and communications firms, analysts, and developers for whom Facebook’s rapid international expansion poses significant opportunities or threats.
Each month, we include the latest data on the expansion of Facebook’s audience in approximately 100 global markets. The Monitor also provides alerts on breakout and cooling markets, as well as our latest in-house projections on Facebook’s growth in each country 30 days, 90 days, and 12 months into the future.
